Money itself is a story of convenience and people don’t stay loyal to ‘channels’, they think about getting things done, and throughout financial history that means showing up where life happens. 

The future of Credit Union member acquisition is invisible and effortless. By adopting Embedded Finance and leveraging Open Data to establish FDX-compliant partnerships, CUs can move from reactive selling to proactive, seamless service—a world where the next generation walks in with their coffee, not their paperwork.

For credit union executives and strategic leaders in the credit union system, the natural next question is the most important one: How do we get there, leveraging open data, without multi-year, multi-million-dollar IT projects? 

NestEgg is the number one provider of loan decisioning in the UK credit union system, a market that has already successfully implemented Open Banking. They currently work with 50+ UK credit unions, powering over 750,000 loan applications by leveraging both open data and traditional credit data.

George Sr., a 61 year old local farmer, values the simplicity of a straightforward deal. However, to get the newest equipment the farm needs, he faces a process that historically meant frustrating delays and a second journey to the credit union after visiting the agriculture equipment dealership.

See how an FDX-compliant open data ecosystem anticipates member needs. Jayne, a small business owner, received a pre-approved credit line increase right inside her accounting software, turning a seasonal cash crunch into a major revenue opportunity—no branch visits required.